Kia CEO signals price cuts in Europe to counter Chinese competition

South Korea’s Kia Corp has reduced price gaps with Chinese rivals in Europe this year, its CEO said, signalling a price war as Chinese carmakers ramp up their push into a key overseas market amid slowing growth at home.

Kia CEO signals price cuts in Europe to counter Chinese competition
South Korea’s Kia Corp has reduced price gaps with Chinese rivals in Europe this year, its CEO said, signalling a price war as Chinese carmakers ramp up their push into a key overseas market amid slowing growth at home.